BodyFly Website Design

BodyFly Website and Look Book Redesign

March - April 2018

Heath was tapped by BodFly a compression based active wear and shapewear company to redesign their website along with the layout of their look book. Heath created new brand assets, gave art direction, implemented new graphic and design languages. On top of that Heath integrated the look book into the the  website to create  shopable looks.

 

Feature 1

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Nullam sit amet nisi condimentum erat iaculis auctor. Mauris id fermentum nulla. Suspendisse nec congue purus. In sit amet felis malesuada, feugiat purus eget, varius mi.

Screen1.jpg

Custom call to action bar and mobile responsive site

Heath  created a new appearance for the site using touches of color and bold graphics to create a call to action when customers enter the site. This same experience is available on mobile platforms as well. 

Screen2.png

Custom Image layout and a "Shop the look" stylye look book

Heath built in a custom look book featuring bold new styles that is shop able. He also created new imagery to describe the custom compression technology being used by BodyFly 

 

Custom Technology tags 

Heath created custom technology tags, forming a new visual language  for the brand to easily feature their technology used in their garments and in the construction of their garments. 

 

Custom Look Book Design

Custom Layout  of Look Book