AMEX PLATINUM HOUSE

Platinum Opener.jpg

AMERICAN EXPRESS
PLATINUM HOUSE

MIAMI BEACH

December 2017

Working as a consultant, Heath worked with various AMEX teams to  oversee the conceptualization, design, and execution of a Platinum House for American Express at The EDITION Miami Beach during Art Basel.

As Seen in:

Observer      Forbes     Highsnobiety

Paper     Harpers Bazaar      Daily Mail

 
 
Platinum House.jpg

PLATINUM HOUSE: 

 

/ˈplæt·ən·əm/ /hous/

an experiential, modern manifestation of Platinum – reinforcing its brand swagger, service, & sou.l

888021898.jpg

Heath worked alongside internal teams at American Express  and  teams Momentum Worldwide to help with concepting, fabrication, onsite production of the three day event in Miami Beach. Heath was involed with the project from  conception through to execution on Dec. 7th 2017.  Heath served primarily as an internal creative lead and as a material specialist. 

Role

 
1_2018_AMEX_WORK_HEATH_WAGONER_Page_06.jpg

Concept : Full Spectrum of Nature

After its recent re-launch in 2017, the team at amex developed the Platininum house as a physical manifestation of the brand, existing within the following design pillars:

 
  • TECHNICOLOR

  • WHIMSY

  • PERSPECTIVE CHANGING

Full Spectrum of Nature

 is designed around Light, Water, and Sand. It uses 3m Dichroic film to create a whimsical and technicolor environment that when hit by the sun changes perspective.

 

Build Out : from flat sand to bi-level structure

 

Finished Platinum House

Programing: Virgil Abloh and Drake