Working as a consultant, Heath worked with various AMEX teams to oversee the conceptualization, design, and execution of a Platinum House for American Express at The EDITION Miami Beach during Art Basel.
an experiential, modern manifestation of Platinum – reinforcing its brand swagger, service, & sou.l
Heath worked alongside internal teams at American Express and teams Momentum Worldwide to help with concepting, fabrication, onsite production of the three day event in Miami Beach. Heath was involed with the project from conception through to execution on Dec. 7th 2017. Heath served primarily as an internal creative lead and as a material specialist.
Concept : Full Spectrum of Nature
After its recent re-launch in 2017, the team at amex developed the Platininum house as a physical manifestation of the brand, existing within the following design pillars: